The Science & Experience of Cold Plunge Therapy

Research & Clinical Partners

Lithuanian Sports University

Summit Sports & Spine

University of Utah
& Valhalla Plus

Iron Direct Primary Care

University of South Florida

Jul 2513 min read

Do Ice Baths Really Work?

Prof Thomas P Seager visits Mark Bell's Power Podcast to respond to popular critics of cold plunge therapy & introduce green light for pain.

Jul 103 min read

XL Ice Plunge for Athletes

Built for champions, and great for all sizes We built the original Morozko Ice Plunge to the specifications of Canadian physician Dr....

Jun 306 min read

Deceptive Marketing & Warranty Exclusions

Business practices in the high-end cold plunge industry are a mess. So, we're going to fix it. Summary In the last five years since...

Jun 168 min read

Cortisol Controversies

Do ice baths cause a dangerous cortisol spike that will burn out your adrenals? Or are some social media influencers pulling your leg?

Jun 29 min read

Cold Plunge Research

A new Cold Plunge Research Conference will bring expertise from Eastern European countries to Phoenix AZ in June 2025.

May 265 min read

Ice Bath Benefits at Colder Temperatures

There is no optimal ice bath temperature. Metabolic benefits are found in a cold plunge, but for heart rate variability, go colder.