Research & Clinical Partners

Ice bath reduces frequency of migraine headache, but is not for use during an attack. Use green light for rapid headache pain relief.

A new Cold Plunge Research Conference will bring expertise from Eastern European countries to Phoenix AZ in June 2025.

Although medicine has largely abandoned cold plunge therapy, new scientific studies support the ancient wisdom of cryotherapy.

Certified Wim Hof Instructor Beat Brun claims that the most important benefits of cold exposure therapy are psychological.

Ice baths protect against and promote healing of traumatic brain injury. New data from Joe Dituri PhD shows big boosts in brain activity.

An ice bath after studying can improve retention of the lesson by consolidating memory. Opera singer Daniel Brevik demonstrates.

Protecting & restoring your mitochondria may slow or reverse ageing. An ice bath before exercise can help by stimulating mitobiogenesis.

Cold thermogenesis can be shivering muscles or non-shivering brown fat. Which is better? Follow this guide to get more from your ice bath.

Use these precautions to avoid frostbite, brain fog, & hypothermia from an ice bath overdose.

Magnesium is critical for mental health. Adding Epsom salt to your ice bath might promote transdermal absorption to lift your mood.

Alzheimer's is a metabolic disease associated with insulin resistance. Activation of brown fat by ice bath practice may provide protection.

An ice bath stimulates cortisol production and shivering, both of which may be good for managing stress & resolving PTSD.

Whole body cold immersion has been shown to protect brain health, even though my ice bath makes me stupid in the short term.

An ice bath may be more effective for treating anxiety and depression than medication. Oxytocin could be key.

The psychological benefits of the ice bath are only found at temperatures low enough to scare you, which is why Joe Rogan plunges at 34F.

Psychological benefits of ice baths are found at temperatures that frighten you. Cold showers don't have the same effect.